OUTDOOR | FILM | SOCIAL
SPOTIFY
LO NUESTRO ES ARTE
For Latinx Heritage Month, we created a massive tribute to Latinx music and art.
Lo Nuestro Es Arte = What’s Ours is Art
We commissioned 5 Latinx visual artists to celebrate the subgenres, podcasts & recording artists of the culture.
The output was a multi-layered campaign made up of several films, music-inspired art, and even an interactive, AR art gallery. The campaign lived across Facebook, Instagram, Twitter, and Snapchat, while driving to curated playlists and podcasts on Spotify.
Results
2.5 M+ organic social impressions
Twitter performing at times 700%+ above benchmark)
182M+ paid social impressions
700K+ click throughs
130K+ new followers for playlists promoted
95% positive/neutral sentiment
62M impressions on our promoted Twitter Trend
CREDITS
CD: Kenia Perez
CD: Shannon Ross
Art Directors: Rainy Fu,
Ellen Pai, Steven Conaway
Producer: Claire Ulak,
Lisa Nussbaum
Production Co: DLA Films
Film Director: Dominic Lahiff
Original Concept: ShaKen Creative
We kicked off the month with an anthemic :60 film starring renowned Latinx musicians and podcasters declaring their music and culture as art.
We then commissioned 5 visual artists to create pieces inspired by Latinx music genres & podcasts. We placed different recording artists and shows within the art, driving to curated playlists to celebrate all year long.
Orly Anan
Pedro Nekoi
Luisa Salas
D’Anna Nunez
Cristina Martinez
We shined a light on the commissioned artists with 5 short films that told a story of a music genre or podcast, against the making of the art they inspired.
The first ever Snapchat/Spotify AR portal became the place to experience all of the art through a virtual gallery.
Finally, we flooded NYC, LA, and MIA with OOH that celebrated Latinx artists and podcasters.
